11 Black-Owned Businesses You Can Support Today

June 12, 2020 by Angie Long

Now more than ever, people of all backgrounds are grappling with ways to support each other in an impactful way. While certain things may seem out of one’s control currently, people are finding ways to make their voices heard. One incredibly meaningful way to make an impact and uplift the lives of marginalized communities is to support black-owned businesses. 

You likely have businesses in your local community that are black-owned and worth researching. On a national level, however, the businesses listed here are worth checking out. Although this list is far from complete, it’s a place to start!

11 Black-Owned Businesses to Support

Fashion Brands

CUSHNIE

Designed by Carly Cushnie, CUSHNIE is a luxury women’s ready-to-wear and bridal brand, established in 2008. Everything in the CUSHNIE collection is tailored to achieve the perfect fit for the female form, making women feel sexy, sophisticated and powerful at the same time. Just to give you an idea of how Cushnie’s efforts have paid off, you’d find her label in the closets of Michelle Obama, Beyoncé, Lupita Nyong’o, Gal Gadot, Jessica Biel, Jennifer Lopez, Ashley Graham, Padma Lakshmi and many more influential women. If interested, use one of these CUSHNIE coupons with your purchase:

Babes and Felines

Created by fashion designer Ciera Rogers, Babes and Felines embraces the figures of women of all sizes. It doesn’t hurt that the brand is well-loved by the Kardashians as well. Initially, Rogers created the brand out of frustration due to not being able to find clothes that fit her curves perfectly. Turns out she’s not alone. The brand is highly popular now by women of all shapes and colors. 

Rastaclat

Rastaclat is another black-owned fashion brand worth visiting and purchasing from. Founded by Daniel Kasidi, Rastaclat takes an everyday accessory and makes it even more fashionable. Visit Rastaclat and you'll find a wide selection of stylish bracelets for both men and women. In addition to stylish, forward-thinking designs, you can also find bracelets to support your favorite sports team in leagues including the MLB and NBA. Currently, 100% of proceeds made from purchases of the "Onyx" & "Lauren" bracelets are being given to The Association for the Study of African American Life & History. If interested in purchase, use a Rastaclat coupon code to save on your order:

Beauty Brands

Beauty Bakerie

Beauty Bakerie CEO Cashmere Nicole has entrepreneurship in her blood, as she started writing business plans at the age of 9. Eventually, when she ended up as a young mother, she found herself angry at having to do so much with so little in terms of resources. That pushed her to revisit her dream of owning her own business and finding passion in life. Her motto is “better, not bitter,” and believes that success comes from the light you have within — not something that anyone owes you. Now she sells makeup in a fun way that aligns with her love of pastries, and it resonates worldwide. Plus, everything from Beauty Bakerie is paraben-free, cruelty-free and vegan. Here are two Beauty Bakerie promo codes you can use today:

Black Radiance Beauty

The motto of Black Radiance Beauty is to empower and inspire women of color through beauty. Different ethnicities have different skin tones, after all, and those skin tones weren’t always represented well in the past in terms of beauty products. Black Radiance Beauty has been making its affordable yet luxurious skincare products and makeup for over 20 years, while celebrating self-acceptance and promoting inner strength. Black Radiance Beauty discount codes are available to help customers save money:

Fenty Beauty

Created by Rihanna after seeing a need for beauty products that worked for all skin types, Fenty Beauty focuses on providing formulas for all skin types and skin tones that used to be considered hard to match. Fenty Beauty products are lightweight and meant to be layered to get that just-right look. And their helpful online foundation shade finder quiz helps people get matched with shade recommendations based on their skin tone. Try one of these two Fenty Beauty coupon codes to help bring down the cost of your order:

Carol's Daughter

Lisa Price started creating hair and body products “made with love” in her Brooklyn kitchen in 1993, encouraged by her mother Carol. Her path to success then involved taking her homemade products to local festivals and flea markets. In 1999, her first Carol's Daughter boutique opened, and in 2002 she appeared on the Oprah Winfrey Show, which helped get her name out there even more. By 2015, Target started selling Carol's Daughter products. Now her brand is even on exhibit in the Smithsonian National Museum of African American History and Culture. Carol's Daughter coupons are regularly updated to help customers save:

Bevel

Formed by Walker & Company, Bevel is a consumer-centric health and beauty products company with lots of consumer loyalty. With a variety of shaving, skincare and hair products for men, Bevel’s values revolve around respect for the community, courage, openness to judgment, wellness and workplace loyalty. Check out their sister company, “FORM” for hair care and skincare products made for women. These two Bevel discount codes are available for use today:

Home Improvement

Clare

Founded by interior designer Nicole Gibbons who realized there was a need for a convenient and easy way to shop for paint, Clare has been featured on HGTV, Good Morning America, The Oprah Winfrey Network and more. Her reimagined paint shopping process offers mess-free adhesive color swatches, designer-curated colors and helpful technology to guide you in your decisions when shopping for paint online. These two Clare promo codes can be used online for savings when shopping:

Food

A Dozen Cousins

Made with wholesome ingredients like beans and vegetables, A Dozen Cousins sells food products that are inspired by African American and Latino recipes. Plus, they’re free of artificial flavors and GMOs. Something to make you feel good about supporting A Dozen Cousins is that it provides volunteer support and an annual grant to nonprofits that work to eliminate socio-economic health disparities in the United States. You can find A Dozen Cousins’ products on Amazon as well!

Jones Bar-B-Q

Barbecue was always a way of life for founding sisters Deborah and Mary Jones, who carry on their father’s legacy of smoking meats and making their family’s secret barbecue sauce from scratch for their family restaurant. Jones Bar-B-Q barbecue sauce gained so much attention nationwide that the Jones sisters now sell it on their website to loyal fans across the country. You may even find it at your local grocery store. 

Supporting black-owned businesses isn’t just about celebrating black culture; it’s about so much more. It strengthens local economies and closes the racial wealth gap, which benefits everyone. It also inspires the youth in the community to pursue their entrepreneurial goals. Whatever your reason, taking some time to research black-owned businesses (or any minority-owned business) in your neighborhood is a great way to offer support while finding new products to love.