"});}catch(e) {VWO._.vAEH(e);} try{}catch(e) {VWO._.vAEH(e);} return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("head")}}, R_766168_101_1_2_0:{ fn:function(log,nonce=''){return (function(x) { try{ var ctx=vwo_$(x),el; /*vwo_debug log("Revert","content",""); vwo_debug*/; el=vwo_$('[vwo-element-id="1743581073655"]'); el.revertContentOp().remove(); } catch(e) {VWO._.vAEH(e);} try{ var el,ctx=vwo_$(x); /*vwo_debug log("Revert","addElement","body"); vwo_debug*/(el=vwo_$('[vwo-element-id="1743581073657"]')).remove(); } catch(e) {VWO._.vAEH(e);} return vwo_$('head')[0] && vwo_$('head')[0].lastChild;})("head")}}, C_766168_74_1_1_0:{ fn:function(log,nonce=''){return (function(x) {var el,ctx=vwo_$(x); /*vwo_debug log("_clickElement",".initial-block > button:nth-of-type(1)"); vwo_debug*/(el=ctx).addClass("_vwo_coal_1722503920562");})(".initial-block > button:nth-of-type(1)")}}, R_766168_74_1_1_0:{ fn:function(log,nonce=''){return (function(x) { if(!vwo_$.fn.vwoRevertHtml){ return; }; var el,ctx=vwo_$(x); /*vwo_debug log("Revert","_clickElement",".initial-block > button:nth-of-type(1)"); vwo_debug*/(el=ctx).removeClass("_vwo_coal_1722503920562");})(".initial-block > button:nth-of-type(1)")}}},rules:[{"tags":[{"id":"metric","data":{"campaigns":[{"g":2,"c":74}],"type":"g"},"metricId":0}],"triggers":["8686518"]},{"tags":[{"data":"campaigns.59","id":"runCampaign","priority":4}],"triggers":["7305436"]},{"tags":[{"id":"metric","data":{"campaigns":[{"g":1,"c":101}],"type":"m"},"metricId":257440},{"id":"metric","data":{"campaigns":[{"g":1,"c":74}],"type":"m"},"metricId":257440}],"triggers":["1982728"]},{"tags":[{"data":"campaigns.101","id":"runCampaign","priority":4},{"data":"campaigns.74","id":"runCampaign","priority":4}],"triggers":["4800432"]},{"tags":[{"id":"prePostMutation","priority":3},{"id":"groupCampaigns","priority":2}],"triggers":["8"]},{"tags":[{"id":"visibilityService","priority":2}],"triggers":["9"]},{"tags":[{"id":"runTestCampaign"}],"triggers":["2"]},{"tags":[{"id":"urlChange"}],"triggers":["75"]},{"tags":[{"id":"checkEnvironment"}],"triggers":["5"]}],pages:{"ec":[{"845121":{"inc":["o",["url","urlReg","(?i).*"]]}}]},pagesEval:{"ec":[845121]},stags:{}}})(); ;;var commonWrapper=function(argument){if(!argument){argument={valuesGetter:function(){return{}},valuesSetter:function(){},verifyData:function(){return{}}}}const getVisitorUuid=function(){if(window._vwo_acc_id>=1037725){return window.VWO&&window.VWO.get("visitor.id")}else{return window.VWO._&&window.VWO._.cookies&&window.VWO._.cookies.get("_vwo_uuid")}};var pollInterval=100;var timeout=6e4;return function(){var accountIntegrationSettings={};var _interval=null;function waitForAnalyticsVariables(){try{accountIntegrationSettings=argument.valuesGetter();accountIntegrationSettings.visitorUuid=getVisitorUuid()}catch(error){accountIntegrationSettings=undefined}if(accountIntegrationSettings&&argument.verifyData(accountIntegrationSettings)){argument.valuesSetter(accountIntegrationSettings);return 1}return 0}var currentTime=0;_interval=setInterval((function(){currentTime=currentTime||performance.now();var result=waitForAnalyticsVariables();if(result||performance.now()-currentTime>=timeout){clearInterval(_interval)}}),pollInterval)}}; commonWrapper({valuesGetter:function(){return {"ga4s":0}},valuesSetter:function(data){var singleCall=data["ga4s"]||0;if(singleCall){window.sessionStorage.setItem("vwo-ga4-singlecall",true)}var ga4_device_id="";if(typeof window.VWO._.cookies!=="undefined"){ga4_device_id=window.VWO._.cookies.get("_ga")||""}if(ga4_device_id){window.vwo_ga4_uuid=ga4_device_id.split(".").slice(-2).join(".")}},verifyData:function(data){if(typeof window.VWO._.cookies!=="undefined"){return window.VWO._.cookies.get("_ga")||""}else{return false}}})(); var pushBasedCommonWrapper=function(argument){var firedCamp={};if(!argument){argument={integrationName:"",getExperimentList:function(){},accountSettings:function(){},pushData:function(){}}}return function(){window.VWO=window.VWO||[];const getVisitorUuid=function(){if(window._vwo_acc_id>=1037725){return window.VWO&&window.VWO.get("visitor.id")}else{return window.VWO._&&window.VWO._.cookies&&window.VWO._.cookies.get("_vwo_uuid")}};var sendDebugLogsOld=function(expId,variationId,errorType,user_type,data){try{var errorPayload={f:argument["integrationName"]||"",a:window._vwo_acc_id,url:window.location.href,exp:expId,v:variationId,vwo_uuid:getVisitorUuid(),user_type:user_type};if(errorType=="initIntegrationCallback"){errorPayload["log_type"]="initIntegrationCallback";errorPayload["data"]=JSON.stringify(data||"")}else if(errorType=="timeout"){errorPayload["timeout"]=true}if(window.VWO._.customError){window.VWO._.customError({msg:"integration debug",url:window.location.href,lineno:"",colno:"",source:JSON.stringify(errorPayload)})}}catch(e){window.VWO._.customError&&window.VWO._.customError({msg:"integration debug failed",url:"",lineno:"",colno:"",source:""})}};var sendDebugLogs=function(expId,variationId,errorType,user_type){var eventName="vwo_debugLogs";var eventPayload={};try{eventPayload={intName:argument["integrationName"]||"",varId:variationId,expId:expId,type:errorType,vwo_uuid:getVisitorUuid(),user_type:user_type};if(window.VWO._.event){window.VWO._.event(eventName,eventPayload,{enableLogs:1})}}catch(e){eventPayload={msg:"integration event log failed",url:window.location.href};window.VWO._.event&&window.VWO._.event(eventName,eventPayload)}};const callbackFn=function(data){if(!data)return;var expId=data[1],variationId=data[2],repeated=data[0],singleCall=0,debug=0;var experimentList=argument.getExperimentList();var integrationName=argument["integrationName"]||"vwo";if(typeof argument.accountSettings==="function"){var accountSettings=argument.accountSettings();if(accountSettings){singleCall=accountSettings["singleCall"];debug=accountSettings["debug"]}}if(debug){sendDebugLogs(expId,variationId,"intCallTriggered",repeated)}if(singleCall&&(repeated==="vS"||repeated==="vSS")||firedCamp[expId]){return}window.expList=window.expList||{};var expList=window.expList[integrationName]=window.expList[integrationName]||[];if(expId&&variationId&&["VISUAL_AB","VISUAL","SPLIT_URL"].indexOf(_vwo_exp[expId].type)>-1){if(experimentList.indexOf(+expId)!==-1){firedCamp[expId]=variationId;var visitorUuid=getVisitorUuid();var pollInterval=100;var currentTime=0;var timeout=6e4;var user_type=_vwo_exp[expId].exec?"vwo-retry":"vwo-new";var interval=setInterval((function(){if(expList.indexOf(expId)!==-1){clearInterval(interval);return}currentTime=currentTime||performance.now();var toClearInterval=argument.pushData(expId,variationId,visitorUuid);if(debug&&toClearInterval){sendDebugLogsOld(expId,variationId,"",user_type);sendDebugLogs(expId,variationId,"intDataPushed",user_type)}var isTimeout=performance.now()-currentTime>=timeout;if(isTimeout&&debug){sendDebugLogsOld(expId,variationId,"timeout",user_type);sendDebugLogs(expId,variationId,"intTimeout",user_type)}if(toClearInterval||isTimeout){clearInterval(interval)}if(toClearInterval){window.expList[integrationName].push(expId)}}),pollInterval||100)}}};window.VWO.push(["onVariationApplied",callbackFn]);window.VWO.push(["onVariationShownSent",callbackFn])}}; var surveyDataCommonWrapper=function(argument){if(!argument){argument={getCampaignList:function(){return[]},surveyStatusChange:function(){},answerSubmitted:function(){}}}return function(){window.VWO=window.VWO||[];function getValuesFromAnswers(answers){var values=[];for(var i=0;i=timeout;if(toClearInterval||isTimeout){clearInterval(interval)}}),pollInterval)}}window.VWO.push(["onSurveyShown",function(data){commonSurveyCallback(data,argument.surveyStatusChange,"surveyShown")}]);window.VWO.push(["onSurveyCompleted",function(data){commonSurveyCallback(data,argument.surveyStatusChange,"surveyCompleted")}]);window.VWO.push(["onSurveyAnswerSubmitted",function(data){commonSurveyCallback(data,argument.answerSubmitted,"surveySubmitted")}])}}; (function(){var VWOOmniTemp={};window.VWOOmni=window.VWOOmni||{};for(var key in VWOOmniTemp)Object.prototype.hasOwnProperty.call(VWOOmniTemp,key)&&(window.VWOOmni[key]=VWOOmniTemp[key]);window._vwoIntegrationsLoaded=1;pushBasedCommonWrapper({integrationName:"GA4",getExperimentList:function(){return [74,101]},accountSettings:function(){var accountIntegrationSettings={"manualSetup":false,"setupVia":"","dataVariable":""};if(accountIntegrationSettings["debugType"]=="ga4"&&accountIntegrationSettings["debug"]){accountIntegrationSettings["debug"]=1}else{accountIntegrationSettings["debug"]=0}return accountIntegrationSettings},pushData:function(expId,variationId){var accountIntegrationSettings={"manualSetup":false,"setupVia":"","dataVariable":""};var ga4Setup=accountIntegrationSettings["setupVia"]||"gtag";if(typeof window.gtag!=="undefined"&&ga4Setup=="gtag"){window.gtag("event","VWO",{vwo_campaign_name:window._vwo_exp[expId].name+":"+expId,vwo_variation_name:window._vwo_exp[expId].comb_n[variationId]+":"+variationId});window.gtag("event","experience_impression",{exp_variant_string:"VWO-"+expId+"-"+variationId});return true}return false}})();pushBasedCommonWrapper({integrationName:"GA4-GTM",getExperimentList:function(){return [74,101]},accountSettings:function(){var accountIntegrationSettings={"manualSetup":false,"setupVia":"","dataVariable":""};if(accountIntegrationSettings["debugType"]=="gtm"&&accountIntegrationSettings["debug"]){accountIntegrationSettings["debug"]=1}else{accountIntegrationSettings["debug"]=0}return accountIntegrationSettings},pushData:function(expId,variationId){var accountIntegrationSettings={"manualSetup":false,"setupVia":"","dataVariable":""};var ga4Setup=accountIntegrationSettings["setupVia"]||"gtm";var dataVariable=accountIntegrationSettings["dataVariable"]||"dataLayer";if(typeof window[dataVariable]!=="undefined"&&ga4Setup=="gtm"){window[dataVariable].push({event:"vwo-data-push-ga4",vwo_exp_variant_string:"VWO-"+expId+"-"+variationId});return true}return false}})(); ;})();(function(){window.VWO=window.VWO||[];var pollInterval=100;var _vis_data={};var intervalObj={};var analyticsTimerObj={};var experimentListObj={};window.VWO.push(["onVariationApplied",function(data){if(!data){return}var expId=data[1],variationId=data[2];if(expId&&variationId&&["VISUAL_AB","VISUAL","SPLIT_URL"].indexOf(window._vwo_exp[expId].type)>-1){}}])})();; ;var vD=VWO.data||{};VWO.data={content:{"fns":{"list":{"args":{"1":{}},"vn":1}}},as:"r1eu01.visualwebsiteoptimizer.com",dacdnUrl:"https://dev.visualwebsiteoptimizer.com",accountJSInfo:{"collUrl":"https:\/\/dev.visualwebsiteoptimizer.com\/eu01\/","ts":1744216650,"noSS":false,"pc":{"t":0,"a":5.15},"url":{},"pvn":0,"rp":90}};for(var k in vD){VWO.data[k]=vD[k]};;var gcpfb=function(a,loadFunc,status,err,success){function vwoErr() {_vwo_err({message:"Google_Cdn failing for " + a + ". Trying Fallback..",code:"cloudcdnerr",status:status});} if(a.indexOf("/cdn/")!==-1){loadFunc(a.replace("cdn/",""),err,success); vwoErr(); return true;} else if(a.indexOf("/dcdn/")!==-1&&a.indexOf("evad.js") !== -1){loadFunc(a.replace("dcdn/",""),err,success); vwoErr(); return true;}};window.VWO=window.VWO || [];window.VWO._= window.VWO._ || {};window.VWO._.gcpfb=gcpfb;;var d={cookie:document.cookie,URL:document.URL,referrer:document.referrer};var w={VWO:{_:{}},location:{href:window.location.href,search:window.location.search},_vwoCc:window._vwoCc};;window._vwo_cdn="https://dev.visualwebsiteoptimizer.com/cdn/";window._vwo_apm_debug_cdn="https://dev.visualwebsiteoptimizer.com/cdn/";window.VWO._.useCdn=true;window.vwo_eT="br";window._VWO=window._VWO||{};window._VWO.fSeg={};window._VWO.dcdnUrl="/dcdn/settings.js";window.VWO.sTs=1744209047;window._VWO._vis_nc_lib=window._vwo_cdn+"edrv/nc-479020701b03a67ac82563c903685a3dbr.js";var loadWorker=function(url){_vwo_code.load(url, { dSC: true, onloadCb: function(xhr,a){window._vwo_wt_l=true;if(xhr.status===200 ||xhr.status===304){var code="var window="+JSON.stringify(w)+",document="+JSON.stringify(d)+";window.document=document;"+xhr.responseText;var blob=new Blob([code||"throw new Error('code not found!');"],{type:"application/javascript"}),url=URL.createObjectURL(blob);window.mainThread={webWorker:new Worker(url)};window.vwoChannelFW=new MessageChannel();window.vwoChannelToW=new MessageChannel();window.mainThread.webWorker.postMessage({vwoChannelToW:vwoChannelToW.port1,vwoChannelFW:vwoChannelFW.port2},[vwoChannelToW.port1, vwoChannelFW.port2]);if(!window._vwo_mt_f)return window._vwo_wt_f=true;_vwo_code.addScript({text:window._vwo_mt_f});delete window._vwo_mt_f}else{if(gcpfb(a,loadWorker,xhr.status)){return;}_vwo_code.finish("&e=loading_failure:"+a)}}, onerrorCb: function(a){if(gcpfb(a,loadWorker)){return;}window._vwo_wt_l=true;_vwo_code.finish("&e=loading_failure:"+a);}})};loadWorker("https://dev.visualwebsiteoptimizer.com/cdn/edrv/worker-1c9fee42429b92a40520b9e729427a4cbr.js");;var _vis_opt_file;var _vis_opt_lib;if(window.VWO._.allSettings.dataStore.previewExtraSettings!=undefined&&window.VWO._.allSettings.dataStore.previewExtraSettings.isSurveyPreviewMode){var surveyHash=window.VWO._.allSettings.dataStore.plugins.LIBINFO.SURVEY_DEBUG_EVENTS.HASH;var param1="evad.js?va=";var param2="&d=debugger_new";var param3="&sp=1&a=766168&sh="+surveyHash;_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?param1+"vanj"+param2:param1+"va_gq"+param2:param1+"edrv/va_gq-490eab2ac216e9c16b808566fe50395fbr.js"+param2;_vis_opt_file=_vis_opt_file+param3;_vis_opt_lib="https://dev.visualwebsiteoptimizer.com/dcdn/"+_vis_opt_file}else if(window.VWO._.allSettings.dataStore.mode!=undefined&&window.VWO._.allSettings.dataStore.mode=="PREVIEW"){ var path1 = 'edrv/pd_'; var path2 = window.VWO._.allSettings.dataStore.plugins.LIBINFO.EVAD.HASH + ".js"; ;_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?path1+"vanj"+path2:path1+"va_gq"+path2:path1+"edrv/va_gq-490eab2ac216e9c16b808566fe50395fbr.js"+path2;_vis_opt_lib="https://dev.visualwebsiteoptimizer.com/cdn/"+_vis_opt_file}else{_vis_opt_file=vwoCode.use_existing_jquery&&typeof vwoCode.use_existing_jquery()!=="undefined"?vwoCode.use_existing_jquery()?"edrv/vanj-8871eee5401758fb6066fb706f4a8fd5br.js":"edrv/va_gq-490eab2ac216e9c16b808566fe50395fbr.js":"edrv/va_gq-490eab2ac216e9c16b808566fe50395fbr.js"}window._vwo_library_timer=setTimeout((function(){vwoCode.removeLoaderAndOverlay&&vwoCode.removeLoaderAndOverlay();vwoCode.finish()}),vwoCode.library_tolerance&&typeof vwoCode.library_tolerance()!=="undefined"?vwoCode.library_tolerance():2500),_vis_opt_lib=typeof _vis_opt_lib=="undefined"?window._vwo_cdn+_vis_opt_file:_vis_opt_lib;var loadLib=function(url){_vwo_code.load(url, { dSC: true, onloadCb:function(xhr,a){window._vwo_mt_l=true;if(xhr.status===200 || xhr.status===304){if(!window._vwo_wt_f)return window._vwo_mt_f=xhr.responseText;_vwo_code.addScript({text:xhr.responseText});delete window._vwo_wt_f;}else{if(gcpfb(a,loadLib,xhr.status)){return;}_vwo_code.finish("&e=loading_failure:"+a);}}, onerrorCb: function(a){if(gcpfb(a,loadLib)){return;}window._vwo_mt_l=true;_vwo_code.finish("&e=loading_failure:"+a);}})};loadLib(_vis_opt_lib);VWO.load_co=function(u,opts){return window._vwo_code.load(u,opts);};;;}}catch(e){_vwo_code.finish();_vwo_code.removeLoaderAndOverlay&&_vwo_code.removeLoaderAndOverlay();_vwo_err(e);window.VWO.caE=1}})();
Easter Spectacular Stays from £44 per person

Double the thrills with
2nd Day Free

Book now
Easter Spectacular Stays from £44 per person

Double the thrills with
2nd Day Free

Book now
  • Short Breaks from just £90
  • Children under 90cm go free
  • Pre-book to guarantee entry
  • Short Breaks from just £90
  • Children under 90cm go free
  • Pre-book to guarantee entry

Alton Towers Resort

Nemesis Reborn Eye
From £29 per person

Rides & Attractions

Theme Park is now open - with over 40 rides and attractions, whether you're after pure adrenalin-pumping experiences or family fun, there is something for everyone to enjoy at Britain’s Greatest Escape!

Buy now
Mother and son in the pool at the Splash Landings
From £42 per person

Spectacular Stays

Set off on a quest for a thrilliant overnight adventure in 2025! Discover five fantastically themed accommodations, delicious restaurants and unforgettable live entertainment.

Book now
Toxicator At Day
New for 2025

Toxicator - Now Open

Take hold and brace yourself. Because your world is about to be turned upside down. Toxicator is ready to whip up a dizzying vortex of fear in the heart of the Forbidden Valley.

Find out more
All Merlin Passes
Wizards Wanted SALE Now On

Merlin Annual Pass

Treat your family to a year of EPIC rides & events at the best British attractions in the Wizards Wanted Spring Sale with a Merlin Annual Pass! Join the UK’s most magical club today from just £79 and save up to £60pp!

Buy now
Woodland Lodge Exterior
From £42 per person

Short Break Escapes

One day just isn't enough! Let the fantabulous fun continue with an amazing Short Break at Alton Towers Resort!

We can get your holiday off to a thrilliant start. With three fantastically themed hotels, Stargazing Pods, and an Enchanted Village and set in over 500 acres of beautiful Staffordshire countryside, the Alton Towers Resort not only offers a holiday to remember, but also over 40 world class rides and attractions!

Packages include:

  • A Delicious Breakfast
  • Free Extraordinary golf
  • Free Car Parking
  • And add tickets to visit the iconic Alton Towers theme park.

Explore now

People on The Smiler at Alton Towers Resort
From £29 per person

Alton Towers Theme Park

Come to Alton Towers Resort in 2025 and prepare for a thrilliant year at Britain’s greatest escape! Whether you're after pure adrenalin-pumping experiences or family fun, there is something for kids of all ages!

Are you bold enough to take on the Resort’s awesome choice of head-spinning, heart-pounding, world-class rollercoasters, like Wicker Man, Oblivion and The Smiler? Or will you take a spin on Gangsta Granny: The Ride?

Find out more

Explore Alton Towers Resort

Alton Towers Waterpark
Make a splash!
CBeebies Land Hotel
The UK's only CBeebies Land Hotel
Woodland Lodges
Spellbinding Stays
Extraordinary Golf
Wild & Wacky
CBeebies Land
Children under 90cm go free!

Best theme park I have ever visited! Been here many times and never fails to be a brilliant day out. Rides are exciting, each one brilliant in it's own different way. Plenty of choices for rides suitable for all ages.

Samantha, Google Reviews
Buy Tickets Only

BOOK A SHORT BREAK

1 Check-In & Check-Out

MoTuWeThFrSaSu
       
       
       
       
       
       
= The park is not open on selected dates

MoTuWeThFrSaSu
       
       
       
       
       
       
= The park is not open on selected dates
2 Guests
2
Adults
2
Children
years old
years old
or
Buy Tickets Only
Health