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New in
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£28 Regular price
Quick Dry Towels - Check Mate
+46
New in
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£28 Regular price
Quick Dry Towels - Groovy Check
+46
3 for 2 on all Ponchos
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£40 Regular price
Poncho Adults - Check Mate
+10
3 for 2 on all Ponchos
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£40 Regular price
Poncho Adults - Groovy Check
+10
New in
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£15 Regular price
Everyday Tote Bag - Groovy Check
+14
New in
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£15 Regular price
Everyday Tote Bag - Check Mate
+14
New in
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£60 Regular price
Picnic Blanket - Margarita Madness
+5
Buy a set of 4, save 20%
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£89.60 Regular price £112 Sale price
SAVE 20%
Quick Dry Towels - Tangerines & Greens (Set of 4)
from £22.40 each
+46
Buy a set of 4, save 20%
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£89.60 Regular price £112 Sale price
SAVE 20%
Quick Dry Towels - Havana Cabana (Set of 4)
from £22.40 each
+46
Buy a set of 4, save 20%
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£102.40 Regular price £128 Sale price
SAVE 20%
Quick Dry Towels - Sunset Boulevard (Set of 4)
from £22.40 each
+46
Buy a set of 6, save 30%
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£117.60 Regular price £168 Sale price
SAVE 30%
Quick Dry Towels - Summer Sugar (Set of 6)
from £19.60 each
+46
Buy a set of 4, save 20%
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£89.60 Regular price £112 Sale price
SAVE 20%
Quick Dry Towels - Go Check & Sea (Set of 4)
from £22.40 each
+46
Buy a set of 6, save 30%
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£117.60 Regular price £168 Sale price
SAVE 30%
Quick Dry Towels - Rainbow Shores (Set of 6)
from £19.60 each
+46
Buy a set of 6, save 30%
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£117.60 Regular price £168 Sale price
SAVE 30%
Quick Dry Towels - Wild Vibes (Set of 6)
from £19.60 each
+46
Buy a set of 6, save 30%
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£117.60 Regular price £168 Sale price
SAVE 30%
Quick Dry Towels - Club Tropicana (Set of 6)
from £19.60 each
+46
New in
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£60 Regular price
Picnic Blanket - Margarita Madness
+5
New in
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£60 Regular price
Picnic Blanket - Stripe Up Your Life
+5
New in
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£60 Regular price
Picnic Blanket - Candy Stripes
+5
New in
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£60 Regular price
Picnic Blanket - Bananarama
+5
New in
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£15 Regular price
Everyday Tote Bag - Check Mate
+14
New in
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£15 Regular price
Everyday Tote Bag - Groovy Check
+14
New in
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£15 Regular price
Everyday Tote Bag - Coastal Candy
+14
New in
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£15 Regular price
Everyday Tote Bag - Stripe Up Your Life
+14
New in
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£15 Regular price
Everyday Tote Bag - Bananarama
+14
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£18 Regular price
Hair Wraps - Primrose Pink (New Box)
+7
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£18 Regular price
Hair Wraps - Serene Songbird
+7
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£15 Regular price
Hair Wraps - Check Mate
+7
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£15 Regular price
Quick Dry Hair Wrap - Tulum Blue
+7
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£15 Regular price
Personalised - Hair Wraps - Malibu Pink
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£15 Regular price
Quick Dry Hair Wrap - Whitsunday Blue
+7
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£15 Regular price
Personalised - Hair Wraps - Tulum Blue

Buy 2 ponchos and get one free...

3 for 2 on ALL Ponchos

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Our fastest-selling product EVER...

The best Tea Towel you'll ever use

SHOP NOW

OVER 45,000 VERY DRY, VERY HAPPY CUSTOMERS...

Bought an XL for my 6ft4 hubby last year.... He loved it so much I bought myself a large! Cannot rate highly enough. Perfect when they wrap up so small in the beach bag!

⭐️⭐️⭐️⭐️⭐️

Tara

Can't believe that I didn't use Dock & Bay towels sooner! These are a travel must have for anyone travelling. The kids ponchos were brilliant, they dried super quickly, sand didn't stick to it...

⭐️⭐️⭐️⭐️⭐️

Stefanie

We love our new towels, each family member has their own colour and they dry so quickly which is great as we are on the road travelling. Highly recommend!

⭐️⭐️⭐️⭐️⭐️

Renee

Great design - bright & fun colours and a hit with the kids.
Especially love the bag they come in too keeping them easy to store.

⭐️⭐️⭐️⭐️⭐️

Kayla

We are extremely happy with our XL beach towels. We used them today for the first time on the beach and they dried very quickly, the sand fell off them with little effort, they are soft...

⭐️⭐️⭐️⭐️⭐️

Catherine

Love these towels! Brought matching ones for me and my husband. These are lightweight, dry super quick, they’re soft and look so cute! A beach essential!

⭐️⭐️⭐️⭐️⭐️

Jennifer

HOW WE'RE MAKING THE WORLD BRIGHTER 🌎

Our mission, ICYMI, is to make the world brighter. We do this by creating beach towels, ponchos, makeup removers, hair wraps and MORE (too many to list here) full of colour and, well, brightness.

Each of our products is made from 100% recycled materials, arrive at your door in biodegradable/recyclable packaging AND we're taking steps to become carbon neutral. Oh, we're also a certified B Corp, too, so we've got the badge to prove our eco-credentials.

If quick dry, compact, sand-free things are your fave, then you're in the right place. Check out our bestsellers, to see which products people love, or have a look at our new in section to find some shiny things. Want to bag a bargain? Our outlet has goodies from previous seasons at glorious prices.