Cotton is one of the most popular fabrics on the planet, which is no surprise because it is so soft and comfortable next to your skin. But conventional cotton is not a planet friendly fiber - it is one of the least sustainable natural materials, after wool and silk.1 It uses vast amounts of water, pesticides and chemicals to grow, giving it the title of the world’s dirtiest crop. In fact, conventional cotton is the most chemically sprayed crop in the world. And these chemicals find their way into the cotton fibers, the surrounding soil, waterways and entire ecosystem.

In comparison, growing organic cotton uses considerably less water and energy, and absolutely no toxic pesticides or chemicals. In fact, by growing organic cotton crops in place of conventional, we can save 347 tons of chemical pesticides and 45,000 tons of chemical fertilizer from soaking into soil and waterways.2 And at the end of its life, when organic cotton biodegrades, it does so in a safe, sustainable way, and goes back into the earth. This is unlike conventional cotton, which releases all the toxic chemicals present in the fiber as it breaks down, which seep back into the soil and waterways.