What is Dun & Bradstreet and How Can They Help Your Business Grow?

August 28, 2020 by Angie Long

In order to make sound business decisions that help you drive the right actions, you need sound data. In order to make decisions based on that data, you need to analyze it to figure out what you’re doing right and what you can improve upon. For most businesses, this can take an extensive amount of time and resources, not to mention many businesses don’t know where to start. That’s where Dun & Bradstreet can help. Dun & Bradstreet has been providing data-driven solutions to their customers for close to 200 years — long before computers were used to gather and maintain this data.

Growing a Business with Dun & Bradstreet

Dun & Bradstreet History

The Dun & Bradstreet story dates back to 1841, when a businessman named Lewis Tappan used his objective, consistent credit knowledge to help American merchants with their decision-making. His former clerk, Benjamin Douglass, joined the business in 1849, and they expanded their network of offices and credit reporters that included the likes of Abraham Lincoln, Grover Cleveland and Ulysses S. Grant before they became known in American politics.

The invention of the Dun & Bradstreet Data Universal Numbering System (D-U-N-S® Number) to identify businesses for data-processing purposes help guide business data into the computer age and remains a standard business identifier for governmental, commercial and educational entities worldwide. Dun & Bradstreet continues to bring value to customers in innovative ways. The data they’ve collected from companies across the globe is invaluable, and allows them to provide risk-based and predictive scores and ratings that offer insight into the potential for fraud, supplier viability, buyer propensity, and more — all under strict governance. 

If you're interested in working with Dun & Bradstreet to accomplish your goals, here are two Dun & Bradstreet coupons available to use now:

Dun & Bradstreet in the New Millennium 

The success of Dun & Bradstreet attracted the attention of an investor group who acquired the company in 2019. Its new leadership team enhanced their technology and data analytics even further, allowing the company to serve nearly 135,000 clients today — 90% of which are Fortune 500 companies. 

Clients continue to rely on the Dun & Bradstreet Data Cloud to gain access to the most comprehensive and constantly updated view of business entities. This helps them make more confident decisions while minimizing risk and boosting profits. 

How Dun & Bradstreet Can Help Businesses

No matter what their journey entails, every customer wants to improve the way their business performs. The way to do this is by harnessing the right kind of data and knowing where to look for it. Smart leaders know this and are able to use that data to their benefit. Dun & Bradstreet has the tools to provide this insight through its platform-based solutions, including those listed below.

Finance solutions

Finance departments of yesteryear had much simpler objectives than they do today. Today’s businesses need accurate knowledge and data to help them manage risk and minimize fraud — all while ensuring they’re driving profits and keeping up with digital capabilities. Balancing all these responsibilities requires having the right kind of finance data management and insights. Dun & Bradstreet’s finance solutions are supported by their ability to provide effective risk management, identify growth opportunities, and better integrate growth and insights throughout the organization. 

Sales and marketing solutions

Data is highly valuable when it comes to making sales and marketing solutions, as it can help businesses determine their target audience. Once they know their target audience, businesses can again use data to make sure they’re reaching their target audience and conveying the intended message. Dun & Bradstreet excels in this area, helping businesses increase sales efficiency. They also provide AI-powered campaigns to supercharge marketing efforts and to convert leads into customers.

Master data

By standardizing a company’s data structure, bringing commercial insight closer to their decision-making processes, ensuring fresh and timely content, and harnessing quality data, Dun & Bradstreet unites teams, departments and systems throughout the business. It is their ability to find the right data that serves as a foundation for every smart business decision made. Every business decision should be backed by data!

Enterprise analytics solutions

Many businesses understand the role analytics plays but don’t know how to maximize its full potential. This is where Dun & Bradstreet’s world-class team of analysts and data scientists can help. They have the know-how to guide the way toward growth using analytics powered by the Dun & Bradstreet Data Cloud. This makes it easier to connect with prospects, customers, and suppliers that matter most while keeping a pulse on future opportunities.

Third-party risk solutions

Knowing which vendors might present a risk can make or break a business. Dun & Bradstreet knows how to find the right kind of data, analyze that data and then provide analytic insights to help their clients make sound business decisions. This, in turn, helps them dodge business disruption that can erupt from risky third-party relationships.

Compliance solutions

Performing their due diligence with limited resources can be difficult and time-consuming for businesses. Dun & Bradstreet’s compliance solutions help businesses meet ever-changing regulatory requirements so they can remain ethical while protecting their brand. 

Government solutions

Whether at the federal, state, local or provincial level, Dun & Bradstreet has been partnering with government organizations for over 90 years to provide innovative solutions that fill their objectives while driving efficiency and transparency. The reliable data from the Dun & Bradstreet Data Cloud is used to enable a better, more efficient government.