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MVMT Watches > How MVMT Watches is Helping to Keep Watches Relevant

MVMT Watches

How MVMT Watches is Helping to Keep Watches Relevant

The accusatory articles are listed everywhere. Millennials are alleged to have killed American cheese, chain restaurants, and whole milk, to name a few. With the powering-up of the first cellphone, watches, too, were gently pushed toward a newly irrelevant future. The stagnant wristwatch industry, even with a boost with the development of smart models, seemed doomed for the same sad fate as movie rental stores before a major online movement changed everything.


MVMT's striking capitalized namesake helped to make it stand-out on social media feeds when the brand launched in 2013. The gorgeous watches in the ads also certainly helped. A California start-up now synonymous with the illusive millennial market, MVMT is riding the growing e-commerce wave to a perfect 10. 


Here's how MVMT has managed to help make wristwatches relevant again. If you're interested in buying you're own, check our MVMT section online to find new offers available for you to use with your purchase.





More Info on MVMT Watches


Two twenty-something entrepreneurs, Jake Kassan and Kramer Laplante, founded and still run MVMT Watches, which was funded through Kickstarter after dropping out of school, the post-Y2K American dream. In shopping for a watch, they found that most options were overpriced and noticed mark-ups and price inconsistencies from store to store. Nearly as important, they didn't connect with the brands displayed behind glass cases and on store shelves. They identified a gap in the market and courageously filled it with savvy marketing, high-end design, and new-age retail wizardry.





MVMT watches are made to be affordable and accessible to everyone, skirting a well-established industry built on status and excess. This ethos is mirrored in the minimalist design theme seen throughout their line of products. They project an understated confidence without bells and whistles meant to attract attention. 


MVMT recognized that, with the in-hand relevance of the modern smartphone, watches didn't require a spotlight. This isn't to say they aren't tasteful and beautiful; the founders knew a thing or two about product design. There are, too, a few flashy arrangements available for mindful shoppers that do require some flex from their timepiece.


They look even better when taking into account their prices listed nearby. There are no paper price tags to be found in their inventory, though. MVMT is a digital brand through-and-through, selling exclusively on their own website and marketing heavily on social media. They're able to keep prices low by removing costly aspects of traditional retail, a groundbreaking strategy decision that was reinforced in a SharkTank consultation meeting. The direct model also contributes to a customer connectedness that most legacy brands lack or struggle to foster. MVMT Watches are available in certain authorized dealers


That feeling is amplified with the brand's deft utilization of social media, featuring more than finely targeted ads and striking photography. MVMT is on nearly every social platform and boasts follower counts that would make high-fashion brands blush. Behind-the-scenes content posted from their bubbly Los Angeles office feels organic where similar attempts by establishment brands can seem forced. Liking and following MVMT online is like engaging with an interesting visually-adept friend. They're modern commerce social ninjas that can be followed on Facebook, Twitter, Instagram and YouTube.





Operating with no outside investment until late 2018, MVMT is a newly minted member of the Movado Watch family. Watch and tech fans should be excited about the prospect of this partnership leading to a new line of MVMT smartwatches that carry the same successful hallmarks as their current selection.



MVMT Watches > How MVMT Watches is Helping to Keep Watches Relevant

MVMT Watches

How MVMT Watches is Helping to Keep Watches Relevant

The accusatory articles are listed everywhere. Millennials are alleged to have killed American cheese, chain restaurants, and whole milk, to name a few. With the powering-up of the first cellphone, watches, too, were gently pushed toward a newly irrelevant future. The stagnant wristwatch industry, even with a boost with the development of smart models, seemed doomed for the same sad fate as movie rental stores before a major online movement changed everything.


MVMT's striking capitalized namesake helped to make it stand-out on social media feeds when the brand launched in 2013. The gorgeous watches in the ads also certainly helped. A California start-up now synonymous with the illusive millennial market, MVMT is riding the growing e-commerce wave to a perfect 10. 


Here's how MVMT has managed to help make wristwatches relevant again. If you're interested in buying you're own, check our MVMT section online to find new offers available for you to use with your purchase.





More Info on MVMT Watches


Two twenty-something entrepreneurs, Jake Kassan and Kramer Laplante, founded and still run MVMT Watches, which was funded through Kickstarter after dropping out of school, the post-Y2K American dream. In shopping for a watch, they found that most options were overpriced and noticed mark-ups and price inconsistencies from store to store. Nearly as important, they didn't connect with the brands displayed behind glass cases and on store shelves. They identified a gap in the market and courageously filled it with savvy marketing, high-end design, and new-age retail wizardry.





MVMT watches are made to be affordable and accessible to everyone, skirting a well-established industry built on status and excess. This ethos is mirrored in the minimalist design theme seen throughout their line of products. They project an understated confidence without bells and whistles meant to attract attention. 


MVMT recognized that, with the in-hand relevance of the modern smartphone, watches didn't require a spotlight. This isn't to say they aren't tasteful and beautiful; the founders knew a thing or two about product design. There are, too, a few flashy arrangements available for mindful shoppers that do require some flex from their timepiece.


They look even better when taking into account their prices listed nearby. There are no paper price tags to be found in their inventory, though. MVMT is a digital brand through-and-through, selling exclusively on their own website and marketing heavily on social media. They're able to keep prices low by removing costly aspects of traditional retail, a groundbreaking strategy decision that was reinforced in a SharkTank consultation meeting. The direct model also contributes to a customer connectedness that most legacy brands lack or struggle to foster. MVMT Watches are available in certain authorized dealers


That feeling is amplified with the brand's deft utilization of social media, featuring more than finely targeted ads and striking photography. MVMT is on nearly every social platform and boasts follower counts that would make high-fashion brands blush. Behind-the-scenes content posted from their bubbly Los Angeles office feels organic where similar attempts by establishment brands can seem forced. Liking and following MVMT online is like engaging with an interesting visually-adept friend. They're modern commerce social ninjas that can be followed on Facebook, Twitter, Instagram and YouTube.





Operating with no outside investment until late 2018, MVMT is a newly minted member of the Movado Watch family. Watch and tech fans should be excited about the prospect of this partnership leading to a new line of MVMT smartwatches that carry the same successful hallmarks as their current selection.



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